Role: Product Manager (Growth & PMF Lead)
Market: United States
Product: Collaborative Social Storytelling Platform for Gen Z & Gen Alpha
I led the full US-market PMF strategy for Storygeny, owning market research, creator persona development, beta acquisition systems, onboarding architecture, feedback loops, and PMF analytics.
Key Contributions:
• Conducted creator discovery interviews & behavioral analysis
• Built community-led beta user acquisition
• Designed first-session onboarding & activation flows
• Structured feedback systems through surveys & interviews
• Defined PMF metrics using Mixpanel & Google Analytics
• Translated user signals into roadmap priorities
Impact:
• Clear early adopter profile defined
• Reduced onboarding friction
• Validated US-market positioning
• Built a data-driven growth & PMF foundation